Following complaints, the ASA is now investigating Snickers' digital advertising campaign - in which Ferdinand, Price, Ian Botham and X Factor finalist Cher Lloyd posted messages on Twitter promoting the chocolate bar. They all received payment from the chocolate bar company to do so. The ASA is now investigating whether the celebrities' first 'teaser' tweets should have indicated that they were part of an advert and whether the hashtag #spon, which each famous person used in the final...
Do you think Nintendo will survive? Meanwhile, the Wii, Nintendo's home console is reaching the end of its life. The company has sold 94 million consoles in just over five years but, again, it has revised downwards its estimates for this year, from 12 million to 10 million. The Nintendo Wii can take a lot of credit for the boom in casual gaming but its innovative control system has now been bettered by both Sony's PlayStation Move and Microsoft's Xbox Kinect. What's more, all three console...
Volunteers held the tablets on their laps with no case, on their laps with the case propping it up and on a table with the case adjusted at to prop it up at a low and high angle. Researchers measured the users head and neck movements throughout. Results, published in journal Work, revealed that tablets held in the lap or propped up less caused greater head and neck flexion [bending]. This can in turn lead to neck and shoulder pains in users, although the study authors warned that propping up a...
The company added: "The only information websites had access to is your mobile number, which could not have been linked to any other identifying information we have about customers." However, some questioned O2's explanation. Graham Cluley, of security firm Sophos, said that the flaw had actually existed for around two years. He said a German student, Collin Mulliner, had presented a paper exposing the flaw at a conference in Canada in March 2010. Cluley wrote: "My guess is that it's more...
Peter Loescher, chief executive, warned the "golden days are gone" as he admitted 2012 was likely to be a challenging for Germany's largest company by market capitalisation. The group, whose products range from trains and turbines to hearing aids and lightbulbs, saw net profits fall 17pc to €1.46bn (£1.2bn) in the final three months of 2011. Siemens is seen as a bellwether for Europe's largest economy. With the eurozone teetering on the brink of recession, manufacturers such as Siemens...
A company spokesman said that Sony’s products accounted for 26 per cent of the UK market in October, the most recent period for which independent data is available. Sony also claims it has had a successful Christmas, but conceded that it was likely to have been beaten on tablet sales by aggressively priced BlackBerry Playbooks. The 26 per cent claim is based on share of the total Android tablet market by value; although Sony has two models on sale, the dominant product, the ‘S’,...
The other day, as I slumped in front of the telly, I felt the strangest sensation. I was getting twitchy, distracted, uncomfortable. Almost without my realising it, my arm started to reach towards my laptop. Was I suffering from an undiagnosed case of ADHD? Not really – I simply wanted to see what Twitter thought. Rare is the programme, these days, that’s compelling enough to watch on its own. Instead, I find myself glancing down at my phone or computer – the “Twitter machines”, as...
RIM's share of the smartphone market in the US dwindled to 16.6pc in the three months to the end of November, according to research firm comScore. That compares to just under 50pc for phones using Google's Android operating system and 28.7pc for Apple. RIM has lost just over $70bn (£45bn) of value since its market capitalisation peaked in 2008. Mr Heins, who was previously RIM's chief operating officer, said he would focus on a consumer push and a smooth delivery of its products. "We innovated...
Companies charge between £15 and £27 an hour - significantly cheaper than many traditional private tutors. In the US, online tutors have become an integral part of mainstream education. Big companies have bought in to the market, with the education publisher Pearson employing tutors in India to teach children in Britain and America through its subsidiary TutorVista. In the UK, new providers are springing up every month. Their popularity is fuelled by their apparent appeal to a generation of...
A few years ago I copied a VHS home video tape to DVD. This is now in DVD Video format and readable by both my PC and a standard DVD player. I now want to upload it to my PC from the disc. Is there a way to achieve this without spending a fortune on specialist software?Roger Cliffe, by email Presumably you want to be able to re-edit or copy the material on your DVD, and since there are no copyright issues, I suggest a freeware DVD ‘ripping’ program called WinX. This can convert a DVD to...
Intel Sandy Bridge-E CPUs Will Launch on November 14
28nm NVIDIA GPU Roadmap Revealed
HTC Vigor spotted in the wild
Dell Completes Force10 Networks Acquisition
S2 Tablet Is Named Sony Table P, Comes in September